Vietnamese Title: Công Ty Cổ Phần LIWAYWAY Việt Nam
English Title: Liwayway Food Industry Co.,Ltd.
Address: 14 Str. 5, Vietnam-Singapore IZ., Thuan An Dist.,
Province: Binh Duong
Director: Oszen Chan
Main Business: CONFECTIONERY AND BEER AND DRINKS
Business: Producing and trading in confectionery
About Us:Our history dates back to 1946, when a small family business engaged in the repacking of flour and coffee products was established through the efforts of Mr. Chan Lib and his wife, Mrs. See Ying. In 1966, the business was converted into a corporation, as it expanded into the distribution of pomade, candles, candies and sauces.
By 1974, under the second generation management headed by Manuel Chan, LMC diversified into the manufacturing of snack foods such as "Oishi Prawn Crackers" and "Kirei Yummy Flakes." The snack food business proved to be encouraging that the company eventually concentrated on this enterprise. Over the years, we invested in more sophisticated equipment to upgrade the quality of our existing products and to develop new ones to introduce to the market. "Oishi" became the patent brand for all our product lines, and has since established itself as a major player in the Philippine snack food market.
In 1993, under the management of Carlos Chan, we embarked on our first venture in China, beginning with two companies in Shanghai: Shanghai Liwayway Food Industries Limited and Shanghai Prawn Cracker Foodstuff Company Limited. Since then, our China operations have grown to more than 12 companies located all over the mainland under the head company, Liwayway (China) Company, Limited. Our products in China are marketed under the brand "Oishi Shanghaojia," which in 2001, received the Shanghai Famous Brands award, firmly establishing itself as a major brand in Shanghai, and the rest of China as well.
A few years later, manufacturing facilities were also set up in Ho Chi Minh City, Vietnam (1997) and in Yangon, Myanmar (1999), where Oishi is now the leading snack food brand.
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